Questions to Ask About Your Company’s Purpose

Bonjour à toutes et à tous, intéressant article de Dominic Houlder et Nandu Nandkishore intitulé « 4 Hard Questions to Ask About Your Company’s Purpose » sur le Harvard Business Review qui revient sur le cas Volkswagen.

In the early 1930s, cars in Europe were still a luxury for the rich. But in 1933 Dr. Ferdinand Porsche launched the People’s Car: Volkswagen. Its purpose was to enhance people’s lives through great engineering that offered everyone an accessible, high-quality car. The purpose behind the People’s Car resonated throughout the 20th century, and Volkswagen grew and prospered.

Then, in 2007, something changed. The Volkswagen leadership set a new overarching goal for the company: to become the world’s largest automaker by 2018.

(…) Too many leaders today focus on the practicalities of what and how rather than the more distant and abstract question of why. But there are costs to such shortsightedness, as Volkswagen’s example makes clear. How strong is your purpose? Is it solid enough to guide you through uncertain times? Stress-test it with these questions

À la prochaine…

Ivan Tchotourian

Ce contenu a été mis à jour le 17 avril 2016 à 15 h 25 min.