Bonjour à toutes et à tous, je vous signale cet article « Sustainability is good business — and here’s proof » d’Haley Madderom (Eco-Business, 7 octobre 2016). Ce billet rappelle ce que je pense depuis un temps maintenant : la RSE est profitable !
For many businesses, sustainability is a nice idea that looks better on paper than in practice. Yet, research shows that sustainability doesn’t just sound good — it’s smart, and it works.
Sustainable Brands has compiled a list of 22 research studies that show sustainable practices lead to long-term benefits. The studies cover multiple benefits, from global reach and stock market value to brand trust and product sustainability.
À la prochaine…
Ivan Tchotourian
Ce contenu a été mis à jour le 22 août 2018 à 11 h 24 min.
Commentaires