Une RSE et des visages nouveaux
Dans Fortune, je viens d’apprendre que la RSE prend de nouveaux visages et que les entreprises doivent donc s’adapter à de nouvelles problématiques. Pour en savoir plus, je vous conseille la lecture de l’article suivant : « Corporate Responsibility Is Taking On a New Meaning » (2 janvier 2019).
Doing the right thing in business is no longer synonymous with philanthropy. It now means investing in your people, future talent, environmental impact, and long term business priorities. In fact, in its newly released 2018 company rankings, JUST Capital emphasized how “just” companies are also very business-minded. Over the course of the year, companies ranked by JUST Capital consistently outperformed those not ranked. The JUST Capital ranking looks at what matters to Americans when it comes to corporate responsibility. While it was no surprise many of the attributes found in JUST 100 companies were also consistently talked about in 2018—equal pay, flexible work hours, a focus on diversity, a good showing of female leadership—what I found most interesting is what isn’t necessarily considered of top concern now.
Quelles sont les nouvelles orientations des entreprises en matière de RSE ?
- Formation des salariés
- Transparence
- Sécurité des données
- Engagement communautaire
À la prochaine…
Ivan