Responsabilité sociale des entreprises

Gouvernance rémunération Responsabilité sociale des entreprises

Rémunération et COVID-19 : étude américaine sur les impacts de la pandémie

Dans un article intitulé « The Pandemic and Executive Pay », Aniel Mahabier, Iris Gushi, and Thao Nguyen reviennent sur les conséquences de la COVID-19 en termes de niveaux de rémunération des CA et des hauts-dirigeants. Portant sur les entreprises du Russell 3000, cet article offre une belle synthèse et est très parlante.

Extrait :

Is Reducing Base Salary Enough?

While salary reductions for Executives are greatly appreciated in this difficult time and are meant to show solidarity with employees, the fact is that base salary is only a fraction of the often enormous compensation packages granted to CEO’s and other Executives. Compensation packages predominately consist of cash bonuses and equity awards. Even though 80% of the Russell 3000 companies have disclosed 2019 compensation for Executives, we have not witnessed any companies making adjustments to these figures in light of the crisis, even for companies in hard-hit industries.

Edward Bastian, CEO of Delta Airlines, has agreed to cut 100% of his base salary for 6 months, [1] which equals USD 714,000, but still holds on to his 2019 cash and stock awards of USD 16 million, which were granted earlier in 2020. [2] Another interesting case is MGM Resorts International, where CEO Jim Murren was supposed to stay through 2021 to receive USD 32 million in compensation, including USD 12 million in severance. According to the terms of his termination agreement, he would not receive the compensation package if he left before 2021. [3] However, days after he resigned voluntarily in March, MGM announced that his resignation would be treated as a “termination without good cause”, which would qualify him to receive the full USD 32 million package. [4] In the meantime, 63,000 employees of MGM have been furloughed and will possibly be fired. [5]

Furthermore, activist investors have begun to feel unhappy about some executive pay actions amid the pandemic. CtW Investment Group, an investor of Uber, urged shareholders to reject Uber’s compensation package at the Annual General Meeting since it includes a USD 100 million equity grant to the CEO. [6]

While the ride-hailing company has suffered from a USD 2.9 billion first quarter net loss in 2020 [7] and planned to lay off 6,700 employees [8] (about 30% of its workforce), its CEO Dara Khosrowshahi only took a 100% base salary cut from May until the end of 2020, [9] which totals USD 666,000, and took home a USD 42.4 million pay package for 2019.

The same investor also urged shareholders of McDonald’s to vote against the USD 44 million+ exit package, including USD 700,000 in cash severance, for former CEO Stephen Easterbrook, who was fired last year over violation of company policies due to his relationship with an employee. [10]

The investor’s efforts failed in both instances and the CEO’s took home millions of dollars while their companies are struggling.

Since the COVID-19 outbreak, a number of public companies have gone bankrupt. Nevertheless, large sums of compensation were paid out to their Executives. Retailer J. C. Penney paid almost USD 10 million in bonuses to top executives [11] and oil company Whiting Petroleum issued USD 14.6 million in bonuses for its C-suite, [12] just days before both companies filed for bankruptcy.

Another school of thought is that the practice of issuers deferring executive salary cuts into RSUs will give rise to huge payouts in the future when the market eventually recovers and share value increases. This means that Executives who deferred their base salary have made a sacrifice that ultimately will benefit them, defeating the purpose of pay cuts.

Although the economic impacts of the pandemic on businesses are still on-going, the number of pay cuts announced has slowed since the end of May. As the effects continue to unfold over the next months, we expect companies to continue to re-evaluate their executive compensation policies. COVID-19 has changed daily lives, business operations, and the economy. Even though we will only know the full extent of impact in the second half of 2020, COVID-19 will certainly change executive pay and corporate governance practices in the future.

À la prochaine…

Gouvernance parties prenantes Responsabilité sociale des entreprises

Vers le stakeholderism

Article à lire sur l’Harvard Law School Forum on Corporate Governance : « An Inflection Point for Stakeholder Capitalism » (de Seymour Burchman et Seamus O’Toole).

Extrait :

From the Business Roundtable to BlackRock, there’s growing pressure on companies to respect all major stakeholders—employees, customers, suppliers and local communities, as well as investors. Meanwhile, a variety of innovations are effectively making these stakeholders central to long-term company success. Digital technologies, new ways of organizing work and transactions, and the shift to the service economy have forced businesses to prioritize the interests of all stakeholders—adding significant opportunities and risks.

As a result, unless the company’s survival is in question, stakeholder-centricity is becoming essential to its overall management. Even under short-term pressures such as pandemics, executives and directors will need to view the company as operating within an integrated ecosystem. Only by supporting all major stakeholders, through calibrated and balanced incentives, will companies achieve sustained success.

(…)

Reinforcing stakeholder-centricity through compensation

Through trial and error, Acme has been fine-tuning its approach. In our work with the boards of Acme, and of other companies, we’ve found four principles for making it all work.

Emphasize the long-term. It’s impossible to attend to all stakeholders equally in the short term. Companies are constantly making near-term trade-offs while still optimizing outcomes for all over the long-run. Investments in customer experience today might squeeze suppliers or reduce profitability in the near-term, for example, but boost the value proposition and expand revenues and margins in the future.

Any pay program tied to short-term outcomes will subconsciously influence how leaders balance these trade-offs. Accordingly, Acme has emphasized an ownership culture with greater equity compensation, broad participation, and policies that promote longer employee holding periods. It also steered clear of the usual practice of overlapping three-year performance cycles, as the overlaps effectively create a series of one-year cliffs that emphasize short-term thinking. While Acme has continued to use a short-term, cash-based bonus, it reduced that element’s weight relative to the rest of executive compensation. (Although a clear minority, some companies looking to prioritize long-term, balanced stakeholder outcomes have eliminated bonuses entirely.)

Explicitly tie pay to outcomes for all stakeholders. Acme wanted to keep the cash-based bonus tied to short-term profit and revenue goals, but was concerned that these would keep employees from weighing the stakeholder tradeoffs discussed above. So the company balanced the investor-focused metrics for the bonus with stakeholder-oriented goals such as employee engagement, customer retention, and supplier satisfaction. The simple act of ‘naming’ the priorities and directly tying them to compensation boosted buy-in across the organization.

Balance metrics with discretion. Acme believed that stakeholder dynamics were too fluid to be captured in a typical bonus construct, where ‘hard’ goals were established at the beginning of the year and performance measured formulaically twelve months later. The board set specific priorities and definitions of success, but allowed for discretion in the actual assessments and payouts. They also allowed for the updating of priorities frequently to ensure continued alignment with the strategy.

Stick to your guns. Finally, and perhaps most difficult, boards need to build up the resolve to align compensation outcomes with the stakeholder model. That means letting cash-based incentive awards follow stakeholder outcomes even when short-term financials are weak. And conversely, it means pulling back on pay when stakeholder priorities weren’t achieved, even if financial performance was strong. Note that executives will still be motivated to respect investor interests, as much of their pay will be in stock.

Boards must build the credibility to diverge from the “one-size-fits-all” status quo on pay for today’s U.S. public companies. They have to stand firm in the face of external pressure from impatient investors and shareholder advisory groups to align with their guidelines, most of which are anchored in and promote a shareholder-centric perspective. Some investors won’t agree with this philosophy and decide to select out, but others will take their place if they find the company’s mission, strategy, and execution compelling and in shareholders’ interests long-term. This will require boards to be consistent, symmetrical, proportional, and transparent in their compensation decisions. If the tie always goes to the executive, or if the company applies its philosophy selectively, the board will lose credibility and struggle to operate outside the typical investor-centric norms.

Finally, to sustain and optimize incentives that align with the stakeholder-centric model, boards must be relentless about communication, internal and external. They need to dialogue continually with investors and employees. They can emphasize the mission and strategy, how they’re balancing stakeholder needs over the long-term (even as they make trade-offs in the short term), and how the incentives align.

À la prochaine…

finance sociale et investissement responsable Nouvelles diverses

L’après Covid, la finance réinventée (?)

La revue Analyse financière propose un Dossier numérique n°75 intéressant : « L’après Covid, la finance réinventée (?) ».

Au sommaire :

« Les crises jouent un rôle de régulation dans le système capitaliste »
Entretien avec Didier Coutton, INSEEC U

Navigation à vue sur le plan économique
Par Christopher Dembik, Saxo Bank

« Les actifs immatériels doivent influencer la prime de risque »
Entretien avec Éric Galiègue, commission Évaluation de la SFAF, Valquant Expertyse

« Le financement des start-up respecte une certaine logique où l’offre créée sa propre demande »
Entretien avec Florian Bercault, Estimeo et membre de la commission Évaluation de la SFAF

Les relations investisseurs à l’épreuve de la crise sanitaire
Entretien avec Olivier Psaume, président du Cliff et directeur des relations investisseurs de Sopra Steria

Quelle place pour l’ESG dans l’entreprise ?
Par Corinne Baudoin, présidente de la commission Analyse extra-financière de la SFAF, Fabienne Brilland, vice-présidente de la commission, et Martine Léonard, membre de la commission

Faut-il aussi une taxonomie « brune » ?
Par Jérôme Courcier, expert auprès de l’ORSE (Observatoire de la responsabilité sociétale des entreprises)

Private Equity : rééquilibrage et transparence pour « le monde d’après »
Par Boutros Thiery, Mercer France

G7 Pensions : ESG, SDGs, Green Growth and the road to Camp David
Par M. Nicolas J. Firzli, The World Pensions Council (WPC)

À la prochaine…

engagement et activisme actionnarial finance sociale et investissement responsable Gouvernance mission et composition du conseil d'administration Normes d'encadrement parties prenantes Responsabilité sociale des entreprises

COVID-19, purpose et critères ESG : une alliance nécessaire

Billet à découvrir sur le site de Harvard Law School Forum on Corporate Governance pour y lire cet article consacré à la sortie de crise sanitaire et aux apports de la raison d’être et des critères ESG : « ESG and Corporate Purpose in a Disrupted World » (Kristen Sullivan, Amy Silverstein et Leeann Galezio Arthur, 10 août 2020).

Extrait :

Corporate purpose and ESG as tools to reframe pandemic-related disruption

The links between ESG, company strategy, and risk have never been clearer than during the COVID-19 pandemic, when companies have had to quickly pivot and respond to critical risks that previously were not considered likely to occur. The World Economic Forum’s Global Risks Survey 2020, published in January 2020, listed “infectious diseases” as number 10 in terms of potential economic impact, and did not make the top 10 list of risks considered to be “likely.” The impact of the pandemic was further magnified by the disruption it created for the operations of companies and their workforces, which were forced to rethink how and where they did business virtually overnight.

The radical recalibration of risk in the context of a global pandemic further highlights the interrelationships between long-term corporate strategy, the environment, and society. The unlikely scenario of a pandemic causing economic disruption of the magnitude seen today has caused many companies—including companies that have performed well in the pandemic—to reevaluate how they can maintain the long-term sustainability of the enterprise. While the nature and outcomes of that reevaluation will differ based on the unique set of circumstances facing each company, this likely means reframing the company’s role in society and the ways in which it addresses ESG-related challenges, including diversity and inclusion, employee safety, health and well-being, the existence of the physical workplace, supply chain disruptions, and more.

ESG factors are becoming a key determinant of financial strength. Recent research shows that the top 20 percent of ESG-ranked stocks outperformed the US market by over 5 percentage points during a recent period of volatility. Twenty-four out of 26 sustainable index funds outperformed comparable conventional index funds in Q1 2020. In addition, the MSCI ACWI ESG Leaders Index returned 5.24 percent, compared to 4.48 percent for the overall market, since it was established in September 2007 through February 2020. Notably, BlackRock, one of the world’s largest asset managers, recently analyzed the performance of 32 sustainable indices and compared that to their non-sustainable benchmarks as far back as 2015. According to BlackRock the findings indicated that “during market downturns in 2015–16 and 2018, sustainable indices tended to outperform their non-sustainable counterparts.” This trend may be further exacerbated by the effects of the pandemic and the social justice movement.

Financial resilience is certainly not the only benefit. Opportunities for brand differentiation, attraction and retention of top talent, greater innovation, operational efficiency, and an ability to attract capital and increase market valuation are abundant. Companies that have already built ESG strategies, measurements, and high-quality disclosures into their business models are likely to be well-positioned to capitalize on those opportunities and drive long-term value postcrisis.

As businesses begin to reopen and attempt to get back to some sense of normalcy, companies will need to rely on their employees, vendors, and customers to go beyond the respond phase and begin to recover and thrive. In a postpandemic world, this means seeking input from and continuing to build and retain the confidence and trust of those stakeholder groups. Business leaders are recognizing that ESG initiatives, particularly those that prioritize the health and safety of people, will be paramount to recovery.

What are investors and other stakeholders saying?

While current events have forced and will likely continue to force companies to make difficult decisions that may, in the short term, appear to be in conflict with corporate purpose, evidence suggests that as companies emerge from the crisis, they will refresh and recommit to corporate purpose, using it as a compass to focus ESG performance. Specific to the pandemic, the public may expect that companies will continue to play a greater role in helping not only employees, but the nation in general, through such activities as manufacturing personal protective equipment (PPE), equipment needed to treat COVID-19 patients, and retooling factories to produce ventilators, hand sanitizer, masks, and other items needed to address the pandemic. In some cases, decisions may be based upon or consistent with ESG priorities, such as decisions regarding employee health and well-being. From firms extending paid sick leave to all employees, including temporary workers, vendors, and contract workers, to reorienting relief funds to assist vulnerable populations, examples abound of companies demonstrating commitments to people and communities. As companies emerge from crisis mode, many are signaling that they will continue to keep these principles top of mind. This greater role is arguably becoming part of the “corporate social contract” that legitimizes and supports the existence and prosperity of corporations.

In the United States, much of the current focus on corporate purpose and ESG is likely to continue to be driven by investors rather than regulators or legislators in the near term. Thus, it’s important to consider investors’ views, which are still developing in the wake of COVID-19 and other developments.

Investors have indicated that they will assess a company’s response to the pandemic as a measure of stability, resilience ,and adaptability. Many have stated that employee health, well-being, and proactive human capital management are central to business continuity. Investor expectations remain high for companies to lead with purpose, particularly during times of severe economic disruption, and to continue to demonstrate progress against ESG goals.

State Street Global Advisors president and CEO Cyrus Taraporevala, in a March 2020 letter to board members, emphasized that companies should not sacrifice the long-term health and sustainability of the company when responding to the pandemic. According to Taraporevala, State Street continues “to believe that material ESG issues must be part of the bigger picture and clearly articulated as part of your company’s overall business strategy.” According to a recent BlackRock report, “companies with strong profiles on material sustainability issues have potential to outperform those with poor profiles. We believe companies managed with a focus on sustainability may be better positioned versus their less sustainable peers to weather adverse conditions while still benefiting from positive market environments.”

In addition to COVID-19, the recent social justice movement compels companies to think holistically about their purpose and role in society. Recent widespread protests of systemic, societal inequality leading to civil unrest and instability elevate the conversation on the “S” and “G” in ESG. Commitments to the health and well-being of employees, customers, communities, and other stakeholder groups will also require corporate leaders to address how the company articulates its purpose and ESG objectives through actions that proactively address racism and discrimination in the workplace and the communities where they operate. Companies are responding with, among other things, statements of support for diversity and inclusion efforts, reflective conversations with employees and customers, and monetary donations for diversity-focused initiatives. However, investors and others who are pledging to use their influence to hold companies accountable for meaningful progress on systemic inequality will likely look for data on hiring practices, pay equity, and diversity in executive management and on the board as metrics for further engagement on this issue.

What can boards do?

Deloitte US executive chair of the board, Janet Foutty, recently described the board as “the vehicle to hold an organization to its societal purpose.” Directors play a pivotal role in guiding

companies to balance short-term decisions with long-term strategy and thus must weigh the needs of all stakeholders while remaining cognizant of the risks associated with each decision. COVID-19 has underscored the role of ESG principles as central to business risk and strategy, as well as building credibility and trust with investors and the public at large. Boards can advise management on making clear, stakeholder-informed decisions that position the organization to emerge faster and stronger from a crisis.

It has been said before that those companies that do not control their own ESG strategies and narratives risk someone else controlling their ESG story. This is particularly true with regards to how an organization articulates its purpose and stays grounded in that purpose and ESG principles during a crisis. Transparent, high-quality ESG disclosure can be a tool to provide investors with information to efficiently allocate capital for long-term return. Boards have a role in the oversight of both the articulation of the company’s purpose and how those principles are integrated with strategy and risk.

As ESG moves to the top of the board agenda, it is important for boards to have the conversation on how they define the governance structure they will put in place to oversee ESG. Based on a recent review, completed by Deloitte’s Center for Board Effectiveness, of 310 company proxies in the S&P 500, filed from September 1, 2019, through May 6, 2020, 57 percent of the 310 companies noted that the nominating or governance committee has primary oversight responsibility, and only 9 percent noted the full board, with the remaining 34 percent spread across other committees. Regardless of the primary owner, the audit committee should be engaged with regard to any ESG disclosures, as well as prepared to oversee assurance associated with ESG metrics.

Conclusion

The board’s role necessitates oversight of corporate purpose and how corporate purpose is executed through ESG. Although companies will face tough decisions, proactive oversight of and transparency around ESG can help companies emerge from recent events with greater resilience and increased credibility. Those that have already embarked on this journey and stay the course will likely be those well-positioned to thrive in the future.

Questions for the board to consider asking:

How are the company’s corporate purpose and ESG objectives integrated with strategy and risk?

  1. Has management provided key information and assumptions about how ESG is addressed during the strategic planning process?
  2. How is the company communicating its purpose and ESG objectives to its stakeholders?
  3. What data does the company collect to assess the impact of ESG performance on economic performance, how does this data inform internal management decision- making, and how is the board made aware of and involved from a governance perspective?
  4. Does the company’s governance structure facilitate effective oversight of the company’s ESG matters?
  5. How is the company remaining true to its purpose and ESG, especially now given COVID-19 pandemic and social justice issues?
  6. What is the board’s diversity profile? Does the board incorporate diversity when searching for new candidates?
  7. Have the board and management discussed executive management succession and how the company can build a diverse pipeline of candidates?
  8. How will the company continue to refresh and recommit to its corporate purpose and ESG objectives as it emerges from the pandemic response and recovery and commit to accelerating diversity and inclusion efforts?
  9. How does the company align its performance incentives for executive leadership with attaining critical ESG goals and outcomes?

À la prochaine…

Gouvernance Normes d'encadrement Responsabilité sociale des entreprises Valeur actionnariale vs. sociétale

‘Stakeholder’ Capitalism Seems Mostly for Show

Alors que tout le monde évoque le changement de paradigme lié à l’émergence d’un « stakeholderism », le Wall Street Journal lance un pavé dans la mare sous la plume notamment du professeur Bebchuk : rien n’a vraiment changé ! « ‘Stakeholder’ Capitalism Seems Mostly for Show » (Wall Street Journal, 6 août 2020)

Extrait :

Notwithstanding statements to the contrary, corporate leaders are generally still focused on shareholder value. They can be expected to protect other stakeholders only to the extent that doing so would not hurt share value.

That conclusion will be greatly disappointing to some and welcome to others. But all should be clear-eyed about what corporate leaders are focused on and what they intend to deliver.

Pour un commentaire du Board Agenda, voir « Stakeholderism: Study finds evidence in short supply ».

À la prochaine…

actualités internationales Gouvernance Normes d'encadrement Responsabilité sociale des entreprises

Ni dividendes, ni rachats d’actions pour les banques

La gouvernance des banques est souvent dans l’ombre de la gouvernance des entreprises. Pourtant, en cette période post COVID-19, il sa passe des choses intéressantes comme en témoigne cet article : « Ni dividendes, ni rachats d’actions, préconise la BCE » (Thierry Labro, PaperJam).

Extrait :

La Banque centrale européenne (BCE) a étendu, mardi, sa recommandation aux banques sur les distributions de dividendes et les rachats d’actions jusqu’au 1er janvier 2021 et demandé aux banques d’être extrêmement modérées en matière de rémunération variable. Dans un communiqué , elle a également précisé que «cela donnerait suffisamment de temps aux banques pour reconstituer leurs coussins de fonds propres et de liquidités afin de ne pas agir de manière procyclique».

Un nouvel examen de la situation sera fait au quatrième trimestre, et, si tout va «bien», les banques dont les fonds propres sont suffisants pourront reprendre le paiement des dividendes, dit-elle.

Elle appelle aussi les dirigeants à revoir la rémunération variable et à préférer les paiements en actions propres, par exemple.

À la prochaine…

actualités internationales Gouvernance Normes d'encadrement Responsabilité sociale des entreprises

Dividendes : les grandes entreprises ont-elles joué le jeu ?

Dans Les Échos.fr, la journaliste Sophie Rolland fait un suivi intéressant su comportement des entreprises dans le contexte de la COVID-19 : « Coronavirus : les trois quarts des géants du CAC 40 ont annulé ou réduit leurs dividendes » (19 juin 2020).

La puissante Association française des entreprises privées (Afep), qui représente les 113 plus grands groupes français avait demandé à ses membres de se montrer exemplaires s’ils devaient avoir recours au chômage partiel ou aux prêts garantis par l’État. L’effort demandé était à hauteur dune réduction de 20 %.

Appelées à renoncer à leurs dividendes et à modérer les rémunérations en contrepartie du recours aux dispositifs d’aide de l’Etat, les entreprises du CAC 40 ont opté pour des stratégies variables. Les trois quarts ont annulé (35 %) ou diminué (40 %) les dividendes prévus en début d’année et 17 % les ont maintenus. Certaines ont décidé de les réduire alors même qu’elles n’avaient pas besoin du soutien de l’Etat.

Pas un mauvais résultat en termes de RSE !

À la prochain…