Les P-DG vont-ils parler de plus en plus de RSE ?
Les P-DG devraient investir davantage le terrain de la RSE dans leur déclaration. C’est en substance ce que l’on apprend d’un article du Wall Street Journal intitulé : “Salesforce’s Marc Benioff has kicked off new era of corporate social activism” (2 mai 2016).
Mr. Benioff is among CEOs of companies, including Apple Inc., Bank of America Corp., Walt Disney Co., Intel Corp. and International Business Machines Corp., that have begun pressuring lawmakers on social issues, often with a warning: Change laws or risk losing business.
That is a departure from the past, when U.S. CEOs often avoided weighing in on social issues lest they incur backlash from shareholders, customers and other constituents.
Now, the risk may be in not speaking up. “Our jobs as CEOs now include driving what we think is right,” says Bank of America CEO Brian Moynihan. “It’s not exactly political activism, but it is action on issues beyond business.
À la prochaine…
Ivan Tchotourian