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actualités internationales devoirs des administrateurs Gouvernance normes de droit Responsabilité sociale des entreprises

Sustainable Value Creation Within Planetary Boundaries—Reforming Corporate Purpose and Duties of the Corporate Board

Ma collègue Beate Sjåfjell nous gâte encore avec un très bel article (accessible en ligne !) : « Sustainable Value Creation Within Planetary Boundaries—Reforming Corporate Purpose and Duties of the Corporate Board » (Sustainibility, 2020, Vol. 12, Issue 15). Je vous conseille vivement la lecture de cet article…

Résumé :

Business, and the dominant legal form of business, that is, the corporation, must be involved in the transition to sustainability, if we are to succeed in securing a safe and just space for humanity. The corporate board has a crucial role in determining the strategy and the direction of the corporation. However, currently, the function of the corporate board is constrained through the social norm of shareholder primacy, reinforced through the intermediary structures of capital markets. This article argues that an EU law reform is key to integrating sustainability into mainstream corporate governance, into the corporate purpose and the core duties of the corporate board, to change corporations from within. While previous attempts at harmonizing core corporate law at the EU level have failed, there are now several drivers for reform that may facilitate a change, including the EU Commission’s increased emphasis on sustainability. Drawing on this momentum, this article presents a proposal to reform corporate purpose and duties of the board, based on the results of the EU-funded research project, Sustainable Market Actors for Responsible Trade (SMART, 2016–2020).

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devoirs des administrateurs Gouvernance normes de droit objectifs de l'entreprise Structures juridiques Valeur actionnariale vs. sociétale

La société à mission : quel fonctionnement ?

Me Errol Cohen publie un intéressant article dans Les Échos.fr sur l’entreprise à mission : « La société à mission : un fonctionnement spécifique, Fiscalité et droit des entreprises » (13 août 2020).

Extrait :

La société à mission : un fonctionnement spécifique, Fiscalité et droit des entreprises

Le statut de société à mission s’appuie sur les travaux académiques relatifs à la société à objet social étendu. Mais il les adapte aux nouvelles dispositions relatives à la « raison d’être » . Ce dernier étage de la fusée regroupe essentiellement les principes suivants : une définition de la mission, étendant l’objet social, marquant l’engagement de l’entreprise et assurant l’opposabilité de la mission ; une mission qui intègre des objectifs d’ordre social et environnemental, propres à l’entreprise, et non réductibles au profit ; une mission qui constitue un outil d’ancrage de l’entreprise dans son environnement, ses écosystèmes et plus largement dans le cours de l’histoire, et qui vient donc donner un déploiement plus approfondi et plus opérationnel à la « raison d’être » ; un principe de contrôle interne de cet engagement par un comité de mission dont la composition reflète les différentes parties inscrites dans la mission, et notamment un salarié. Les parties prenantes de l’entreprise (sans que cette liste soit exhaustive, clients, fournisseurs, salariés, famille de ceux-ci, le territoire où ils se trouvent, etc.) ne sont pas explicitement mentionnées dans le texte de la « société à mission » mais elles sont clairement évoquées dans les débats parlementaires.

La notion de mission englobe aussi indirectement les principes suivants : la prise en compte du temps long, de l’innovation et de la recherche ; le développement pérenne, comme fondement de l’entreprise et de son engagement collectif ; la restauration de la liberté d’arbitrage du dirigeant et des instances de direction ; l’arbitrage éclairé dans le cadre de la mission.

La raison d’être, tout comme la mission, se distingue de la vocation habituelle de la société ou d’une activité qui se justifierait avant tout par son but lucratif. Elles doivent marquer des « avancées » et des engagements par rapport à l’objet social habituel, et donc impliquer des engagements nouveaux et des transformations à venir promises à certaines parties. Raison d’être et mission sont clairement des vecteurs de mouvement et de progrès collectif. Certes, des particularismes dans l’activité ou dans le déploiement d’une société peuvent rendre plus aisé le passage en société à mission, mais ils ne peuvent pour autant lui servir de substitut.

Indépendance du dirigeant face aux actionnaires

L’établissement d’une mission invite les dirigeants, dans leurs relations avec les actionnaires et les parties prenantes, à une prise de conscience plus large de leur action, des énergies à libérer et des partenaires à prendre en compte. La mission sera une vigoureuse incitation à projeter les valeurs sociales, environnementales et d’innovation dans un monde plus responsable et riche de sens. Ce plaidoyer peut paraître « idéaliste », mais il ne l’est en rien.

Il est facile de constater que les entreprises sont devenues des acteurs fondamentaux de nos sociétés, tant par la croissance économique et sociale qu’elles peuvent amener que par les impacts négatifs (pollutions, inégalités…) qu’elles peuvent induire.

Rappelons que ce qui s’est révélé être un parti pris idéaliste, c’était l’idée que les entreprises par la seule prise en compte de leur « intérêt bien compris » adopteraient spontanément des démarches engagées en faveur d’une responsabilité sociale et environnementale accrue. Or – et c’est là que se cachait l’idéalisme – c’était supposer que les dirigeants ont toujours les moyens de résister face aux exigences et aux pressions en termes de valeur actionnariale ; la recherche a bien montré que cette résistance, si elle existe, ne dure pas longtemps. Car l’univers des actionnaires est lui-même un univers en mouvement rapide.

Et si certains actionnaires peuvent être attentifs à l’intérêt à long terme de l’entreprise, encore faut-il que cette stratégie ne joue pas trop sur le cours des actions, car une baisse attirerait immédiatement des fonds activistes avides d’opérations aux effets rapides et qui rapportent gros. Paradoxalement, dans un monde dominé par la valeur actionnariale et les codes de gouvernance standards, un comportement vertueux vulnérabilise l’entreprise et peut la soumettre à des risques difficilement soutenables. Ce qui revient simplement à dire que l’idéalisme réside surtout dans l’idée que les dirigeants peuvent installer un comportement responsable envers et contre tous les mécanismes juridiques et normatifs actuels.

La société à mission permet de sortir du paradoxe de la vertu contre-productive et vulnérabilisante. Elle offre un schéma de gouvernance alternatif et cohérent qui soutient le dirigeant en réorganisant ses relations avec les actionnaires et les parties prenantes.L’auteur

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Gouvernance Normes d'encadrement objectifs de l'entreprise Responsabilité sociale des entreprises

On the Purpose and Objective of the Corporation

Nouvel article sur la raison d’être par Martin Lipton et al. : « On the Purpose and Objective of the Corporation » (Harvard Law School Forum on Corporate Governance, 5 août 2020).

Extrait :

Recent events—notably including the pandemic, its disparate impact on various segments of society, and the focus on inequality and injustice arising in the wake of the death of George Floyd—have accelerated the conversation on corporate purpose. The result has been substantial, salutary reflection about the role that corporations play in creating and distributing economic prosperity and the nexus between value and values.

For our part, we have supported stakeholder governance for over 40 years—first, to empower boards of directors to reject opportunistic takeover bids by corporate raiders, and later to combat short-termism and ensure that directors maintain the flexibility to invest for long-term growth and innovation. We continue to advise corporations and their boards that—consistent with Delaware law—they may exercise their business judgment to manage for the benefit of the corporation and all of its stakeholders over the long term.

In looking beyond the disruption caused by the pandemic, boards and corporate leaders have an opportunity to rebuild with the clarity and conviction that come from articulating a corporate purpose, anchored in a holistic understanding of the key drivers of their business, the ways in which those drivers shape and are shaped by values, and the interdependencies of multiple stakeholders that are essential to the long-term success of the business.

This opportunity leads us to reiterate and refine a simple formulation of corporate purpose and objective, as follows:

The purpose of a corporation is to conduct a lawful, ethical, profitable and sustainable business in order to ensure its success and grow its value over the long term. This requires consideration of all the stakeholders that are critical to its success (shareholders, employees, customers, suppliers and communities), as determined by the corporation and its board of directors using their business judgment and with regular engagement with shareholders, who are essential partners in supporting the corporation’s pursuit of its purpose. Fulfilling purpose in such manner is fully consistent with the fiduciary duties of the board of directors and the stewardship obligations of shareholders.

This statement of corporate purpose is broad enough to apply to every business entity, but at the same time supplies clear guideposts for action and engagement. The basic objective of sustainable profitability recognizes that the purpose of for-profit corporations includes creation of value for investors. The requirement of lawful and ethical conduct ensures generally recognized standards of corporate social compliance. Going further, the broader mandate to take into account all corporate stakeholders, including communities, is not limited to local communities, but comprises society and the economy at large and directs boards to exercise their business judgment within the scope of this broader responsibility. The requirement of regular shareholder engagement acknowledges accountability to investors, but also the shared responsibility of shareholders for responsible long-term corporate stewardship.

Fulfilling this purpose will require different approaches for each corporation depending on its industry, history, regulatory environment, governance and other factors. We expect that board committees—focusing on stakeholders, ESG issues and the stewardship obligations of shareholders— will be useful or even necessary for some companies. But for all the differences among companies, there is an important unifying commonality: corporate action, taken against the backdrop of this formulation of corporate purpose, will be fully protected by the business judgment rule, so long as decisions are made by non-conflicted directors acting upon careful consideration and deliberation.

Executed in this way, stakeholder governance will be a better driver of long-term value creation and broad-based prosperity than the shareholder primacy model. Directors and managers have the responsibility of exercising their business judgment in acting for the corporate entity that they represent, balancing its rights and obligations and taking into account both risks and opportunities over the long term, in regular consultation with shareholders. Directors will not be forced to narrow their focus and act as if any one interest trumps all others, with potentially destructive consequences, but will instead have latitude to make decisions that reasonably balance the interests of all constituencies in a manner that will promote the sustainable, long-term business success of the corporation as a whole.

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devoirs des administrateurs Gouvernance mission et composition du conseil d'administration Normes d'encadrement normes de droit normes de marché Responsabilité sociale des entreprises Valeur actionnariale vs. sociétale

Étude de l’UE sur les devoirs des administrateurs : une gouvernance loin d’être durable !

Belle étude qu’offre l’Union européenne sur les devoirs des administrateurs et la perspective de long-terme : « Study on directors’ duties and sustainable corporate governance » (29 juillet 2020). Ce rapport document le court-termisme de la gestion des entreprises en Europe. En lisant les grandes lignes de ce rapport, on se rend compte d’une chose : on est loin du compte et la RSE n’est pas encore suffisamment concrétisée…

Résumé :

L’accent mis par les instances décisionnelles au sein des entreprises sur la maximisation à court terme du profit réalisé par les parties prenantes, au détriment de l’intérêt à long terme de l’entreprise, porte atteinte, à long terme, à la durabilité des entreprises européennes, tant sous l’angle économique, qu’environnemental et social.
L’objectif de cette étude est d’évaluer les causes du « court-termisme » dans la gouvernance d’entreprise, qu’elles aient trait aux actuelles pratiques de marché et/ou à des dispositions réglementaires, et d’identifier d’éventuelles solutions au niveau de l’UE, notamment en vue de contribuer à la réalisation des Objectifs de Développement Durable fixés par l’Organisation des Nations Unies et des objectifs de l’accord de Paris en matière de changement climatique.
L’étude porte principalement sur les problématiques participant au « court-termisme » en matière de droit des sociétés et de gouvernance d’entreprises, lesquelles problématiques ayant été catégorisées autour de sept facteurs, recouvrant des aspects tels que les devoirs des administrateurs et leur application, la rémunération et la composition du Conseil d’administration, la durabilité dans la stratégie d’entreprise et l’implication des parties prenantes.
L’étude suggère qu’une éventuelle action future de l’UE dans le domaine du droit des sociétés et de gouvernance d’entreprise devrait poursuivre l’objectif général de favoriser une gouvernance d’entreprise plus durable et de contribuer à une plus grande responsabilisation des entreprises en matière de création de valeur durable. C’est pourquoi, pour chaque facteur, des options alternatives, caractérisées par un niveau croissant d’intervention réglementaire, ont été évaluées par rapport au scénario de base (pas de changement de politique).

Pour un commentaire, voir ce billet du Board Agenda : « EU urges firms to focus on long-term strategy over short-term goals » (3 août 2020).

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Gouvernance Normes d'encadrement Responsabilité sociale des entreprises Valeur actionnariale vs. sociétale

‘Stakeholder’ Capitalism Seems Mostly for Show

Alors que tout le monde évoque le changement de paradigme lié à l’émergence d’un « stakeholderism », le Wall Street Journal lance un pavé dans la mare sous la plume notamment du professeur Bebchuk : rien n’a vraiment changé ! « ‘Stakeholder’ Capitalism Seems Mostly for Show » (Wall Street Journal, 6 août 2020)

Extrait :

Notwithstanding statements to the contrary, corporate leaders are generally still focused on shareholder value. They can be expected to protect other stakeholders only to the extent that doing so would not hurt share value.

That conclusion will be greatly disappointing to some and welcome to others. But all should be clear-eyed about what corporate leaders are focused on and what they intend to deliver.

Pour un commentaire du Board Agenda, voir « Stakeholderism: Study finds evidence in short supply ».

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Gouvernance parties prenantes Valeur actionnariale vs. sociétale

Concilier actionnaires et parties prenantes : le temps !

Merci à M. Jean-Florent Rérolle qui offre une tribune bien intéressante sur la nécessité de faire concilier les intérêts des actionnaires et des parties parties prenantes et de ne pas les opposer. Seule cette conciliation permet de dégager une valeur globale : économique et sociale.

Jean-Florent Rérolle, « Actionnaires/parties prenantes : une union sacrée », Option finance, 17 juillet 2020.

Extrait :

Cette vision, qui repose sur l’idée que ce qui est donné à l’un est pris à l’autre, est archaïque et contre-productive. Elle ne correspond pas à la réalité des marchés, qui valorisent en fait le long terme (depuis 2005, 40 % en moyenne de la valeur des entreprises françaises s’explique par des flux de trésorerie qui seront générés au-delà d’une période de dix ans) et tiennent compte des performances ou des risques extra-financiers. L’intégration ESG et l’engagement actionnarial sont deux tendances lourdes dans la gestion d’actifs. Elles ont des répercussions très positives sur les entreprises, car elles les poussent à perfectionner sans cesse leur stratégie RSE.

Vouloir privilégier les partenaires de l’entreprise au détriment des actionnaires est aussi un mauvais calcul. Nous sommes tous à la fois des consommateurs, des employés, des contribuables, des épargnants et des futurs retraités ! Nous avons besoin de croissance, et donc d’investissement pour nos emplois et notre niveau de vie. De nombreuses recherches montrent que, à long terme, il existe une corrélation entre la valeur actionnariale et la valeur sociale. 

L’heure est donc à la réconciliation des intérêts des partenaires de l’entreprise avec celui de leurs actionnaires.

Plusieurs approches sont susceptibles de pacifier leurs relations : 

– Théorisée par Jensen, l’«enlightened shareholder value» considère que la valeur actionnariale ne peut être maximisée sur le long terme qu’à condition que l’entreprise serve correctement ses partenaires. La maximisation de la valeur actionnariale demeure l’objectif final, et la valeur sociale est un sous-produit de cette logique. 

– La «shared value» de Michael Porter consiste à rechercher une création de valeur qui bénéficie également à la société. L’objectif n’est plus le profit, mais la valeur partagée. La responsabilité des entreprises est de trouver les moyens de créer de la valeur économique tout en s’efforçant de générer de la valeur sociale. 

– La troisième approche est celle d’Alex Edmans, présentée dans un livre récent : «Grow the Pie1». Pour ce professeur de finance de la London Business School, la raison d’être de l’entreprise n’est pas le profit mais la maximisation de la valeur sociale. En créant de la valeur pour ses partenaires, les entreprises créent aussi de la valeur à long terme pour leurs actionnaires. La valeur actionnariale est le sous-produit de la valeur sociale.

Quelle que soit l’approche, la croissance de la valeur dépend de la matérialité stratégique de la politique ESG. Une politique ESG même ambitieuse, mais non matérielle, n’apporte aucun avantage et peut même conduire à une moindre performance. Du point de vue de l’investisseur, cette matérialité doit être définie en fonction d’un objectif clair et univoque : maximiser la valeur financière à long terme de l’entreprise (ce qui se traduira à terme dans le cours de Bourse), objectif cohérent avec la valeur sociale. Elle doit s’appuyer sur une compréhension fine des éléments clés de la valeur, financiers et non financiers, ce qui suppose une bonne dose d’empathie actionnariale. Elle doit viser l’amélioration des avantages concurrentiels, la résilience du business model et l’efficacité de l’allocation du capital.

Au bout du compte, les initiatives ESG retenues doivent résulter d’un arbitrage en faveur de celles qui sont les plus proches de la proposition de valeur de l’entreprise et qui ont un impact évident et démontré sur sa rentabilité et son risque. L’extra-financier doit être soumis à la même discipline que le financier. La valeur économique et sociale tout comme la confiance des actionnaires en dépendent. 

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actualités internationales devoirs des administrateurs Gouvernance normes de droit Nouvelles diverses objectifs de l'entreprise Responsabilité sociale des entreprises

Entreprises et parties prenantes : focus sur les Pays-Bas

Le 2 août 2020, Christiaan de Brauw a publié un intéressant billet sur l’Harvard Law School Forum on Corporate Governance sous le titre « The Dutch Stakeholder Experience ».

Extrait :

Lessons learned

The Dutch experience shows that the following lessons are key to make the stakeholder-oriented governance model work in practice.

Embed a clear stakeholder mission in the fiduciary duties of the board

To have a real stakeholder model, the board must have a duty to act in the interests of the business and all the stakeholders, not only the shareholders. In shareholder models there may be some room to consider stakeholder interests. For example, in Delaware and various other US states, the interests of stakeholders other than shareholders may be considered in the context of achieving overall long-term shareholder value creation. In US states with constituency statutes, the board’s discretion is preserved: the interests of stakeholders other than shareholders can be, but do not have to be, taken into account. A meaningful stakeholder model requires the board to act in the interests of the business and all stakeholders. This is a “shall” duty, in the words of Leo Strine and Robert Eccles (see Purpose With Meaning: A Practical Way Forward, Robert G. Eccles, Leo E. Strine and Timothy Youmans, May 16, 2020). Rather than allowing for the possibility that all stakeholders’ interests will be taken into account; it should create a real duty to do so. Since 1971, boards of Dutch companies have had such a “shall” duty to follow a stakeholder mission, similar to that of a benefit corporation in, for example, Delaware.

The stakeholder duty must be clear and realistic for boards in the economic environment in which they operate. To define the contours of such a mission in a clear and practical way is not easy, as the journey of the Dutch stakeholder model shows. Today, the Netherlands has a meaningful and realistically defined fiduciary duty for boards. The primary duty is to promote the sustainable success of the business, focused on long-term value creation, while taking into account the interests of all stakeholders and ESG and similar sustainability perspectives. These principles are broadly similar to the corporate purpose and mission proposed by Martin Lipton and others (see On the Purpose of the Corporation, Martin Lipton, William Savitt and Karessa L. Cain, posted May 27, 2020).

Critics of the stakeholder model sometimes point to the ambiguity and lack of clarity of such a pluralistic model. The developments of the Dutch stakeholder model since its inception show that a pluralistic model can work in practice. By now, Dutch boards’ overriding task is adequately clear and aligned with what is typically expected of a company’s executives: pursuing the strategic direction that will most likely result in long-term and sustainable business success. The Dutch stakeholder model also has a workable roadmap to deal with stakeholders’ interests, particularly if they diverge or cannot all be protected fully at the same time, which necessarily results in trade-offs between stakeholders. A realistic approach to governance acknowledges that a stakeholder model does not mean that boards can or should seek to maximize value for all the stakeholders equally and at the same time. It is simply unrealistic to simultaneously pay (and progressively increase) dividends, increase wages and improve contract terms, while also promoting the success of the business. The Dutch interpretation of the stakeholder model, as developed through practice over decades, boils down to the focus on the sustainable success of the business and long-term value creation. As said above, stakeholders are protected by the board’s duty to prevent disproportionate or unnecessary harm to any class of stakeholders. Boards should avoid or mitigate such harm, for example, by agreeing “non-financial covenants” in a takeover. This makes sense as a way to protect stakeholder interests in a realistic manner, much more so than merely requiring boards—without any further guidance—to create value for all the stakeholders.

A stakeholder-oriented model should also be modern and flexible enough to address and incorporate important developments. The Dutch model is especially well positioned to embrace ESG and similar sustainability perspectives. For example, the Dutch company DSM has successfully illustrated this, while being profitable and attractive for investors. There is growing appreciation that being a frontrunner in ESG is required for sustainable business success. In addition to the fact that ESG is required for continuity of the business model and can often give a company a competitive edge, stakeholders increasingly require it. Simply “doing the right thing”, as an independent corporate goal, is more and more seen as important by (new millennial) employees, customers, institutional investors and other stakeholders.

There is no standard test to determine whether a business has achieved sustainable success. There will be different ways to achieve and measure success for different companies, depending on the respective circumstances. Therefore, the test will always have to be bespoke, implemented by the board and explained to stakeholders.

The Dutch stakeholder model has proven to work quite well in times of crisis, such as today’s Covid-19 crisis, as it bolsters the board’s focus on the survival and continuity of the business. The board must first assess whether there is a realistic chance of survival and continuity of the business. If not, and if insolvency becomes imminent, the board’s duties transform to focus on creditors’ interests, such as preventing wrongful trading and the winding down or restarting of the business in line with applicable insolvency/restructuring proceedings. Driven by the economic reality and the need to survive, in times of crisis, boards typically have more freedom to do what it takes to survive: from pursuing liquidity enhancing measures, implementing reorganizations, suspending dividends to shareholders and payments to creditors and so on. The success of the business remains the overriding aim, and in some cases harm to one or more classes of stakeholders may need to be accepted. In addition, in a true stakeholder model, in times of crisis there may not be sympathy for corporate raiders or activists (so-called “corona profiteers” in the current case) who want to buy listed companies on the cheap. A just say not now defense in addition to the just say no defense will readily be available for boards who are occupied with dealing with the crisis and revaluating the best strategic direction. This idea that during the Covid-crisis protection against activists and hostile bidders may be needed seems to be understood as well by, for example, ISS and Glass Lewis, evidenced by their willingness to accept new poison pills for a one year duration (see, for example, ISS and Glass Lewis Guidances on Poison Pills during COVID-19 Pandemic, Paul J. Shim, James E. Langston, and Charles W. Allen, posted on April 26, 2020).

Teeth to protect the stakeholder mission and appropriate checks and balances

The Netherlands has adopted a model in which matters of strategy are the prerogative of the executive directors under supervision of the non-executive directors or, in the still widely used two-tier system, of the management board under supervision of the supervisory board. Similar to the discretion afforded to directors under Delaware’s business judgment rule, a Dutch board has a lot of freedom to choose the strategic direction of the company. In a dispute, the amount of care taken by the board in the decision-making process will be scrutinized by courts, but normally objectively reasonable decisions will be respected. In the Dutch model the board is the captain of the ship; it is best equipped to determine the course for the business and take difficult decisions on how to serve the interests of stakeholders. Generally, the board has no obligation to consult with, or get the approval of, the shareholders in advance of a decision.

At the same time, in recognition of the significant power that boards have in the Dutch stakeholder model, there should be checks and balances to ensure the board’s powers are exercised in a careful manner, without conflicts of interest and without entrenchment. Non-executive/supervisory directors will need to exercise critical and hands-on oversight, particularly when there are potential conflicts of interest. Further, shareholders and other stakeholders are entitled to hold boards to account: boards need to be able to explain their strategic decisions. Shareholders can use their shareholder rights to express their opinions and preferences. Shareholders can also pursue the dismissal of failing and entrenched boards. Boards need regular renewed shareholder mandates through reappointments. The courts are the ultimate guardian of the stakeholder model. The Dutch Enterprise Chamber at the Amsterdam Court of Appeals, which operates in a comparable manner to the Delaware Chancery Court, is an efficient and expert referee of last resort.

The stakeholder model should not convert to a shareholder model in takeover scenarios. The board should focus on whether a takeover is the best strategic option and take into account the consequences for all the stakeholders. In most cases, the best strategic direction for the business will create the highest valuation of the business. But, and this is a real difference with shareholder models, it should be acknowledged that the stand-alone (or other best strategic) option can be different from the strategic option favored by a majority of the shareholders and the option that creates the most shareholder value. This principle was confirmed by the Dutch Enterprise Chamber in 2017 in the AkzoNobel case.

A meaningful stakeholder model requires teeth. The right governance structures need to be put in place to create and protect the long-term stakeholder mission in the face of short-term market pressure. The reality—in the Netherlands as well as in the US—is that shareholders are the most powerful constituency in the stakeholder universe, with the authority to replace the board. In Dutch practice, various countervailing measures can be used to protect the stakeholder mission. A commonly used instrument is the independent protection foundation, the Dutch poison pill. The independent foundation can exercise a call option and acquire and vote on preference shares. It can neutralize the newly acquired voting power of hostile bidders or activists and is effective against actions geared at replacing the board, including a proxy fight. Once the threat no longer exists, the preference shares are cancelled. These measures have been effective, for example, against hostile approaches of America Movil for KPN (2013) and Teva for Mylan (2015).

Foster a stakeholder mindset, governance and environment

Perhaps the most important prerequisite for a well-functioning stakeholder model is the actual mindset of executives and directors. This mindset drives how they will use their stakeholder powers. Fiduciary duties—also in a stakeholder model—are “open norms” and leave a lot of freedom to boards to pursue the strategic direction and to use their authority as they deem fit. The prevailing spirit and opinions about governance are important, as they influence how powers are interpreted and exercised. As an example, the Dutch requirement that boards need to act in the interest of the company and its business dates from 1971, but that did not prevent boards in the 2000s from seeing shareholders as the first among equals. Today, the body of ideas about governance in the developed world is tending to converge towards stakeholder-oriented governance. This seems to indicate a fundamental change in mindset, not merely a fashionable trend or lip service. Board members with a stakeholder conviction should not be afraid to follow their mission, even if it runs counter to past experience or faces shareholder opposition. Of course, the future will hold the ultimate test for the stakeholder model. Can it, in practice, deliver on its promise to create sustainable success and long-term value and provide better protection for stakeholders? If so, this will create a positive feedback loop in which more boards embrace it.

Stakeholder-based governance models remain works in progress. In order to succeed in the long term, models that grant boards the authority to determine the strategy need to stay viable and attractive for shareholders. Going forward, boards following a stakeholder-based model will likely need to focus more on accountability, for example by concretely substantiating their strategic plans and goals and, where possible, providing the relevant metrics to measure their achievements. In reality, stakeholder models are already attractive for foreign investors: about 90% of investors in Dutch listed companies are US or UK investors. In addition, developments in the definition of the corporate purpose will further refine the stakeholder model. In the Netherlands, there has been a call to action by 25 corporate law professors who argue that companies should act as responsible corporate citizens and should articulate a clear corporate purpose.

To make stakeholder governance work, ideally, all stakeholders are committed to the same mission. It is encouraging that key institutional investors are embracing long-term value creation and the consideration of other stakeholders’ interests, for instance by supporting the New Paradigm model of corporate governance and stewardship codes to that effect. However, the “proof of the pudding” is whether boards can continue to walk the stakeholder talk and pursue the long-term view in the face of short-term pressure, either through generally accepted goals and behavior or, if necessary, countervailing governance arrangements. Today, it is still far from certain whether institutional investors will reject pursuing a short-term takeover premium, even where they consider the offer to be undervalued or not supportive of long-term value creation. Annual bonuses of the deciding fund manager may depend on accepting that offer. Until the behavior of investors in such scenarios respects the principle of long-term value creation, appropriate governance protection is important to prevent a legal pathway for shareholders to impose their short-term goals. Therefore, even in jurisdictions where stakeholder-based approaches have been embraced, and are actually pursued by boards, governance arrangements might need to be changed to make the stakeholder mission work in practice. Clear guidance for boards is needed on what the stakeholder mission is and how to deal with stakeholders’ interests, as well as catering for adequate powers and protection for boards.

The Dutch model, which requires a company to be business success-driven, have a “shall duty” to stakeholders that applies even in a sale of the company, and that recognizes that corporations are dependent on stakeholders for success and have a corresponding responsibility to stakeholders, has been demonstrated to be consistent with a high-functioning economy. By highlighting the Dutch system, however, I do not mean to claim that it is unique. For policymakers who are considering the merits of a stakeholder-based governance model, the Dutch system should be seen as one example among many corporate governance systems in successful market economies (such as Germany) that embrace this form of stakeholder-based governance. There is likely no one-size-fits-all approach; each jurisdiction should find the tailor-made model that works best for it, like perhaps the introduction of the corporate purpose in the UK and France. In any event, there is a great benefit in exchanging ideas and learning from experiences in different jurisdictions to find common ground and best practices in order to increase the acceptance and appreciation of stakeholder-oriented governance models.

US governance practices have been, and are, influential around the world. In the 2000s the pendulum in developed countries, including to some extent in the Netherlands, clearly swung in the direction of shareholder-centric governance as championed in the US. In the current environment, if the US system’s focus on shareholders is not adjusted to protect stakeholder interests, it may over time perhaps become an outlier among many of the world’s leading market economies that in one way or the other have adopted a stakeholder approach. Adjustment towards stakeholder governance seems certainly possible in the US, for example through the emerging model of corporate governance, the Delaware Public Benefit Corporation. The benefit corporation seems to have many if not all of the key attributes of the Dutch system and could provide a promising path forward if American corporate governance is to change in a way that makes the US model truly focused on the long-term value for all stakeholders. The question for US advocates of stakeholder governance is whether they will embrace it, or adopt another effective governance change, and make their commitment to respect stakeholders rea

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